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I doubt that most 23andMe users realize how paltry the company’s data is for non-Caucasians. For example: The data set that 23andMe used to generate my report has 76 Koreans in it, according to Dr. Joanna Mountain, the company’s senior director of research. 76 Koreans. It is estimated there are at least 7 million Koreans living outside of the Korean peninsula—including 1.7 million in the US—among a worldwide population of 83 million.

Seventy-six Koreans seemed small to me, but what do I know? I’m just a journalist. So I spoke to geneticist Spencer Wells, founder and former director of National Geographic’s Genographic Project (arguably a 23andMe competitor), which he ran from 2005-2015. “[76] is a really low number,” he concurred.

Asian-Americans have the highest household incomes of any ethnic group, and they like to buy stuff. If you can’t get more than 76 Koreans to buy your product, you are probably not very good at running a business.

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