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Top plastic surgeons and cosmetic dermatologists gathered at the Ritz-Carlton in Cancun one weekend this month to learn about a wrinkle-smoothing injection, Jeuveau, that goes on sale this week.

Jeuveau’s manufacturer, Evolus, billed the event as an advisory board meeting. But it also appeared to double as a lavish launch party for Jeuveau, which the company is hoping will compete against Botox in a crowded market that also includes two other products.

More than a dozen top doctors gushed about the event on social media — using the company’s preferred hashtag, #newtox — without disclosing that Evolus had paid for their trips. The Federal Trade Commission requires social media users to disclose relationships with companies when promoting their products on social media, which has emerged as a potent platform. Medical experts also said the tactics carried echoes of an earlier, anything-goes era of pharmaceutical marketing that the industry largely abandoned after a series of scandals and billion-dollar fines.

…continue reading ‘A Rival to Botox Invites Doctors to Party in Cancun, With Fireworks, Confetti and Social Media Posts’

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New York Times

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