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Plenty has been written about a recent “disease awareness” plotline in ABC’s General Hospital that indirectly promoted ruxolitinib, the only prescription drug approved to treat a rare blood cancer called polycythemia vera (PV).

The drug’s manufacturer, Incyte, said in a news release that it “teamed up” with the show and actress Finola Hughes, whose character was diagnosed with PV, “to raise awareness and inspire patients and caregivers impacted by these under-recognized blood cancers.” Here’s a video of the scene:

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Image: By Larry Richman – https://www.flickr.com/photos/larry-411/10935650443/, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=37382889

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