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If you accept that global meat consumption is a polluting, energy-hogging, climate-and-landscape-destroying problem, then the obvious question is: how do we fix it?

There are, it would appear, two answers to that question.

This week, China unveiled its approach: use the power of a strong central government to issue dramatic changes to your nation’s dietary guidelines, and back that up with everything from billboards to celebrity endorsements to get the word out. Chinese meat consumption has exploded in the last three decades, rising by almost a factor of five from around 30 pounds per person. The government’s plan is to encourage people to cut back to around 50 pounds per person—a measure that could save a billion tons of carbon emissions by 2030, if it works.

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Image: By Silver Diner – Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=17298090

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MIT Technology Review

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