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Sixty-seven percent of smartphone users rely on Google Maps to help them get to where they are going quickly and efficiently.

A major of feature of Google Maps is its ability to predict how long different navigation routes will take. That’s possible because the mobile phone of each person using Google Maps sends data about its location and speed back to Google’s servers, where it is analyzed to generate new data about traffic conditions.

Information like this is useful for navigation. But the exact same data that is used to predict traffic patterns can also be used to predict other kinds of information – information people might not be comfortable with revealing.

…continue reading ‘Most Americans don’t realize what companies can predict from their data’

Image: By We have moved! Please visit /highwaysengland – HA0478-006, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=43158292

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