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It will allow Mylan to segment the market, because some people will continue to buy the brand-name product.

Sharfstein said one important question will be whether the price stays the same over time.

The introduction of Mylan’s generic also won’t automatically open the window to true competition from other generic companies, according to Michael Carrier, a professor at Rutgers Law School. Companies can introduce generics of their brand-name drugs, called “authorized generics,” but the effect on competition is ambiguous, he said.

“We have more competition than we did yesterday, but on the other hand, we don’t have wide-open competition among the generics,” Carrier said. “And maybe by having this authorized generic, we’re keeping at bay some of that true competition.”

…Read More

Image: Attribution Some rights reserved by gregfriese

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