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To see if one can predict market behaviour by sampling a small number of people, Brian Knutson at Stanford University in California and his team scanned the brains of 30 people while they decided whether to fund 36 projects from the crowdfunding website Kickstarter.

The projects were all recently posted proposals for documentary films. Each participant had their brain scanned while taking in the pictures and descriptions of each campaign, and they were then asked if they would want to fund the project.

When the real Kickstarter campaigns ended a few weeks later, 18 of the projects had gained enough funding to go forward. Examining the participants’ brain scans, the team discovered that activity in a region called the nucleus accumbens had been different when they considered projects that later went on to be successful.

… Read More

Image: By Dwayne Reed at English Wikipedia, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=4390827

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New Scientist

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